
Sales Strategy for Recruiters 2025: 6 Proven Ways to Win More Clients
If you’re in recruitment, you’ve probably felt the pressure mounting from both economic shifts and the growing demands of clients.

If you’re in recruitment, you’ve probably felt the pressure mounting from both economic shifts and the growing demands of clients.

Five years ago, I watched a programme – something like Tomorrow’s World. It showcased incredible innovations that could transform the way we live in the future.

More and more of the recruitment business owners and leaders in my network are experiencing a growing phenomenon. What is it?

Yesterday, the government published its new Employment Rights Bill for consideration by parliament. Most recruitment businesses in the UK are cautious about the impacts of some of the changes.

It’s happened again! Business leaders I know have been sleepwalking into the holiday season and feeling the hit on their P&L- even to the extent of converting profits into losses in the last 2 months.

Now, we can access far more information on our phones. But every week I see examples of where recruiters have lost sight of the great principles of time management.

I was off sick recently (vanishingly rare for the self-employed) and found myself watching repeated episodes of “The Hotel Inspector”, presented by the excellent Alex Polizzi.

It’s an interesting fact that, in recruitment at least, some owner/managers regard a NED or board advisor as their last luxury, a sign that their business has “arrived”.

I make a point of reading data-led reports about the recruitment industry, workforce demographics and worker expectations, salaries etc.

In Spring last year, I started working with a client who ran a small business (25 staff) placing tech infrastructure and UX specialists.