
Recruitment BD in 2025: Understanding Buyer Behaviour to Win More Clients
So, you’ve upped your BD game. But do you understand how B2B buyer behaviour in recruitment is shifting in 2025?

So, you’ve upped your BD game. But do you understand how B2B buyer behaviour in recruitment is shifting in 2025?

I think the rush to use AI has allowed recruiters of all shapes and sizes to forget what makes a good ad – so here it is, in the context of the mistakes I keep seeing.

Recruitment agency profitability is determined by far more than billing volume. The most profitable recruitment businesses in the UK are not necessarily the largest.

You’ve done all the “tweaks” you can in your recruitment business – now it’s time to consider a radically different approach.

Scaling a recruitment business requires more than simply hiring more consultants and chasing bigger clients. In the UK at least, hiring employees has become increasingly onerous.

Whether you’re a first-time billing manager, a business owner or in business support, the chances are that you’ve become confused – even conflicted – about your role.

“I’ve never received an AI-generated CV from a candidate”, said a recruitment business owner to me last month. My response? “How would you know?”

Off the back of our latest survey of recruitment business owners, I’ve pulled together a report that dives into the key trends shaping the industry right now.

If you run a small or even micro-recruitment business, maybe you’ve been thinking this isn’t for you. NEDs are for the big boys, right?

If you’re in recruitment, you’ve probably felt the pressure mounting from both economic shifts and the growing demands of clients.