
Four “Quick Wins” in Recruitment Business Development – And Why They Rarely Work
When you’ve got real pressures on cash flow, or your sales pipeline is looking really sad, it’s very, very tempting to go for quick wins.

When you’ve got real pressures on cash flow, or your sales pipeline is looking really sad, it’s very, very tempting to go for quick wins.

Preparing a recruitment business for sale is a process that should begin years before you intend to exit – not weeks.

Pretty much every recruitment business leader I know has a strong feeling that the world they operate in has changed. It’s more expensive, less stable, and people are buying (and job hunting) differently.

Last year, I started working with a new client. Mike owns a small engineering recruitment business with 18 employees. In early 2025, Mike noticed that job orders were down.

If you run a recruitment business, you’ve probably heard your consultants falling over themselves to “please” clients. They daren’t challenge a hiring manager’s assumptions – they just take the brief and say yes.

The transition from billing manager to recruitment leader is one of the most important – and most difficult – career shifts in the recruitment industry.

I met the co-founders of a business I used to advise recently. When we worked together, I had prepared and trained them to build a contractor division.

A recruitment business advisor is an experienced Management Consultant who helps recruitment agency owners and leaders improve performance, navigate challenges and achieve strategic goals.

So, you’ve upped your BD game. But do you understand how B2B buyer behaviour in recruitment is shifting in 2025?

I think the rush to use AI has allowed recruiters of all shapes and sizes to forget what makes a good ad – so here it is, in the context of the mistakes I keep seeing.