
A.I. vs A.H.: What AI Can’t See in Your Recruitment Business
Last year, I started working with a new client. Mike owns a small engineering recruitment business with 18 employees. In early 2025, Mike noticed that job orders were down.

Last year, I started working with a new client. Mike owns a small engineering recruitment business with 18 employees. In early 2025, Mike noticed that job orders were down.

If you run a recruitment business, you’ve probably heard your consultants falling over themselves to “please” clients. They daren’t challenge a hiring manager’s assumptions – they just take the brief and say yes.

I met the co-founders of a business I used to advise recently. When we worked together, I had prepared and trained them to build a contractor division.

So, you’ve upped your BD game. But do you understand how B2B buyer behaviour in recruitment is shifting in 2025?

I think the rush to use AI has allowed recruiters of all shapes and sizes to forget what makes a good ad – so here it is, in the context of the mistakes I keep seeing.

You’ve done all the “tweaks” you can in your recruitment business – now it’s time to consider a radically different approach.

Whether you’re a first-time billing manager, a business owner or in business support, the chances are that you’ve become confused – even conflicted – about your role.

“I’ve never received an AI-generated CV from a candidate”, said a recruitment business owner to me last month. My response? “How would you know?”

Off the back of our latest survey of recruitment business owners, I’ve pulled together a report that dives into the key trends shaping the industry right now.

If you run a small or even micro-recruitment business, maybe you’ve been thinking this isn’t for you. NEDs are for the big boys, right?