When you’ve got real pressures on cash flow, or your sales pipeline is looking really sad, it’s very, very tempting to go for quick wins.
Pretty much every recruitment business leader I know has a strong feeling that the world they operate in has changed. It’s more expensive, less stable, and people are buying (and job hunting) differently.
Last year, I started working with a new client. Mike owns a small engineering recruitment business with 18 employees. In early 2025, Mike noticed that job orders were down.
If you run a recruitment business, you’ve probably heard your consultants falling over themselves to “please” clients. They daren’t challenge a hiring manager’s assumptions – they just take the brief and say yes.
I met the co-founders of a business I used to advise recently. When we worked together, I had prepared and trained them to build a contractor division.
So, you’ve upped your BD game. But do you understand how B2B buyer behaviour in recruitment is shifting in 2025?
I think the rush to use AI has allowed recruiters of all shapes and sizes to forget what makes a good ad – so here it is, in the context of the mistakes I keep seeing.
You’ve done all the “tweaks” you can in your recruitment business – now it’s time to consider a radically different approach.
Whether you’re a first-time billing manager, a business owner or in business support, the chances are that you’ve become confused – even conflicted – about your role.
“I’ve never received an AI-generated CV from a candidate”, said a recruitment business owner to me last month. My response? “How would you know?”
