Enter New Markets & Launch New Services
Entering a new sector or service line can transform a recruitment business – but only when done strategically. Expansion isn’t a gamble. It’s a process: tested, structured and led by data, capability and commercial confidence.
If you’re considering diversifying, scaling geographically, launching RPO, retained, SoW or a new niche, this is for you.
Alison Humphries
Hon (FREC) | Strategic Consultant to the Recruitment Industry
For Leaders Who Want Growth That Makes Commercial Sense
Moving into a new market or offering new services requires more than curiosity or opportunity. It requires:
Evidence the market is viable
A clear route to entry
Commercial maturity
Strong internal capability
And leadership alignment
Without these, expansion becomes expensive and slow, distracting from the core business which then suffers.
Signs expansion is the right next step
You may be ready if:
- Your existing market is saturated or slowing
- You’ve identified untapped sectors, regions or service delivery models
- Clients are asking for additional services you can’t yet support
- You’re overly reliant on one revenue stream
- Your ambitions extend beyond your current model
- Your brand reputation is strong, but you want to capitalise further
If you’re feeling the pull to evolve, you don’t need more activity. You need a clear entry strategy.
What successful expansion unlocks
When diversification is done correctly, businesses see:
- Additional revenue streams
- Better-quality clients and larger contracts
- Increased valuation and sale readiness
- Greater commercial resilience in changing markets
- Reduced dependency on one billing model or niche
- Improved brand authority and market presence
Expansion is one of the most efficient ways to accelerate opportunity when executed deliberately.
Introducing Leadership for Growth
A structured development programme for recruitment leaders who want to expand into new markets or launch new services with structure, confidence and strategic clarity.
This programme provides the framework, commercial discipline and leadership capability required to diversify successfully.
What You’ll Gain
What ROI Can You Expect?
If fully implemented, typical results include:
20%
Savings on Overheads
Optimise your operational costs with strategic efficiency improvements.
200%
Increase in Sales
Achieve transformative sales growth through an optimised strategy.
£100K+
Risk Mitigation
Identify and minimise dangerous risks that could cost your business significantly.
What’s Included
A four-session structured programme delivered in person or online.
Session 1: Build clarity and strategic direction
• Evaluate market viability and competitive positioning
• Identify service lines or niches that align with capability and demand
• Develop strategic entry criteria and avoid avoidable risk
• Build a roadmap aligned to resources, capability and timing
Session 2: Strengthen go-to-market and sales strategy
• Build positioning and service messaging for new audiences
•I dentify and activate new buyer personas
• Develop plans for retained, contract, RPO or SoW models
• Align BD and marketing for a unified entry strategy
Session 3: Build capability and confidence internally
• Ensure managers and consultants understand the new offer
• Embed new expectations, processes and performance frameworks
• Build reward and accountability structures aligned to new services
• Train the team to sell consultatively, not opportunistically
Session 4: Operational readiness and commercial protection
• Strengthen contracts, pricing and commercial terms
• Introduce compliance, legal and risk frameworks
• Support change management and phased rollout
• Establish measures of success, tracking and course-correction
Investment & Commitment
• £1,500 + VAT per ½-day session
• Minimum commitment: 4 sessions
• To be completed within 6 months
• Delivered in-person or via Zoom
(Travel and accommodation apply for sessions 50+ miles from Manchester.)
Proof In Practice
HOT 100 recruitment business
Is This Right For You?
This programme is a fit if:
- You want to diversify revenue without losing focus
- You’re ready to move beyond a single model or niche
- You want to reduce dependency on one market or margin type
- You believe expansion is the next logical step, not a distraction
Book a consultation to explore whether this programme is the right vehicle to support expansion.
Prefer senior advisory support for a complex expansion?
If you need board-level partnership or executive support during diversification, we have alternative advisory routes available.